P2D Referrals…
Published September 22, 2011 | 
Good Afternoon Ladies and Gents,
Passionate 2 Design will be promoting four successful “WOMEN” entrepreneurs on a monthly basis. These women are dynamic and good at what they do, so please check out their website and if you need any of their services, please contact!!
Don’t know where to go with your business??
Felicia Davis, small business mentor and coach. Known for her ability to ignite and inspire Passion, Purpose and Action. Felicia’s works with new, emerging and aspiring women entreprenuers who are tired of being stuck and are ready to turn their passion into a profitable, lifestyle business. check her website: http://ow.ly/6BL70
Need Content for your Website???
Compelling copy drives sales! Let Jamie Fleming provide fab copy and content for small, women-owned businesses. visit http://ow.ly/6BLzM
Flashing Lights….
LaKei ForestCosby, PEGGY MORRIS PHOTOGRAPHY says:”when you see me with a camera, SMILE!” She’ll bring out the best in you.http://ow.ly/6BMiu
Need a little prayer in your walk??
Jaime Rohadfox is a complete visionary and mentor when it comes to this! Women of Divine Aspirations will help you to empower you to seek the will of God, inspire you with the love of God, and transform you with the word of God. Check out her website and the other ministries she promotes. http://www.womenofdivineaspiration.org
Graphic Design And Web Design Solutions
Published July 22, 2011 | Modern business is about being visible. The more “seen” a business is, the more income it generates. For businesses – be they large or small – to survive, it is vitally important that they reach out to every segment of society. This is possible only by being seen at the most happening and visible arena available – the Internet. Businesses have understood the potential of advertising themselves on the Internet and this has created a niche for people who know to make such advertising possible. Advertising on the World Wide Web is greatly different from traditional advertising. It demands an ability to fuse a business sense with artistic flair and style and when the two combine seamlessly, a great website is born.
Conceiving a Website
Creating a website to advertise a business is not a job to be taken lightly. How the site looks and interacts with the end user is very important and this is where professionals who excel at graphic design and web design enter the scene. Looking good is something all of us want. It is no different for websites. The visual impact of a website is a matter of great concern for web developers. Surfers of the Internet go through the net at a very fast clip and to capture their attention is a challenge. This challenge can be easily met if the website is professionally created and is clear, imaginative in concept and provides all information in an easy and non-fussy manner. This will help in generating greater viewer ship which will directly increase value for the website.
Designing a Website
The look of a website almost always decides it success. For a website to achieve optimum viewer ship, it has to be constructed and designed keeping the end user in mind. It is important that a design incorporates the basic principles of shape, texture, lines, direction and colour with excellent graphics to be attractive and impact-full. For this the quality of the graphic design of the website would have to be totally eye catching and innovative. People are attracted to the way graphics are used to entice them and the newer the concept, the more followers one finds for them.
Along with the visual quality it is primary that the content of the site also be of high quality. If graphics are excellent but the language used in the site is substandard, the entire vision of the website is lost. If graphic design is the body of a website then content is its very soul. To ensure that both aspects of the site are paid proper attention and to maximise the effect that both can have together, great attention needs to be paid to the chosen web design.
Choosing the best possible options of these two elements and finding providers of the same is surely a formidable task. It necessitates that the people doing the developing of the site are able to integrate the vision of the business with a design that will sell the business in the most favourable manner.
Respecting the basics is the best tool to design the pavement of your success endeavours.
Article Source: http://EzineArticles.com/?expert=Pranav_Sinha
Designing Logos: Do You Make These Mistakes?
Published July 16, 2011 | Hi Guys, there are a lot that goes into designing a logo and there is a technique that your graphic designer should follow. You have know certain things when designing a logo, such as what will the logo be used for? How many colors do you want to incorporate for color? (this is a food for thought question) because when you take this logo to the printer, the printer will charge for each additional color. Are there any other logos out there that looks similiar to your? You have to consider all of these facts and many more. Check out this article and share your thoughts on the subject…
Designing a logo for a client may seem simple but is, in fact, a daunting task that requires the patience and skill of an experienced designer. A logo’s function is to represent a client’s brand(s) or identity. Because a logo is designed specifically for customer recognition, it is important to avoid the common mistakes of logo design.
Some of the most common mistakes to avoid when designing logos include:
Creating a raster graphic instead of a vector graphic
Raster graphics are made up of pixels so when zoomed in on, these types of graphics appear pixelated. Because of this limitation, a raster graphic is virtually unusable for reproduction for larger media. A logo should be designed in a vector graphics program (i.e., Adobe Illustrator) to ensure that the logo can be scaled to any size. Because vector graphics are made up of mathematical paths, as opposed to pixels, it ensures consistency across all media in all sizes.
Thinking more is better
More is definitely not better in the case of designing logos. Keep complexity to a minimum as the logo should be simple. The simpler the logo design, the more recognizable and effective it will be.
Designing for specific media
Don’t create a design that just looks good on paper. The logo you create should work well on different media (e.g., T-shirts, letterheads, Web, etc.) and be readable and definable in any size it is reproduced in.
Design Studio Tip: How to Design a Business Card
Published July 14, 2011 | I found a good article on Business Card design that I thought I would share with you guys.
Your business card and stationary design should not be considered lightly since they are sometimes the very first impression people will receive of your company. Although most people prefer having their business card professionally done by a design studio – I will go through the steps of producing one on your own.
Print design in a nutshell
Designing for print is rather different than digital and web design. While graphics created for the web are based on pixels, graphic files created for print are based on vectors. Another important difference is that web images use an RGB color system while print designs use either a CMYK or a Pantone color system. The most common tool to create pixel-based images is Photoshop. The most common tools to create vector graphics are Illustrator and InDesign. All of the above are part of the Adobe Creative Suite (CS). To design a business card I strongly recommend not using Photoshop, Word, PowerPoint or any other pixel-based application. Using these programs will most likely result in blurry type, fuzzy images and non-matching printed colors. Both InDesign and Illustrator are a good tool for the job. For the purpose of this tutorial I will be using Illustrator.
Pick your size
A commonly standard business card size is 90mm x 55mm for horizontal or 55mm x 90mm for vertical. These are the main stream, fit neatly in your wallet, dimensions. Some like to design a smaller card which is either narrower (for example 90 x 40mm) or square (for example 55 x 55mm). Printers will usually print any size up to 90 x 55 for the same standard price.
Pick your stock
Business cards can be printed on various types of stocks such as glossy, matte, recyclable etc. Different stocks will also have different weights. The best way to pick the right stock for your card is to pay a visit to the print house. Ask to see the available stocks for printing business cards as well as samples of cards printed on these stocks. Printers will be happy to provide assistance and recommendation. At this point you will also need to decide if to go for a single or a double sided business card.
Create your file
It’s time to get to work! I will be assuming you are using Illustrator and designing a single-sided 90 x 55 business card – front only. For a double-sided card simply repeat the same process once again to create the reverse side of your card. To begin you must first create a new file. Choose File->New and fill out the following:
- Size: Width is 90 mm, Height is 55 mm
- Bleed: The area surrounding the design and allowing for trimming. 3 mm all around.
- Color mode: CMYK
- Raster effects: High (300ppi)
Tips for branding your business!
Published June 5, 2011 | I’ve noticed that when dealing with new clients regarding their marketing, the first question is “How can I get my business noticed?” So what can you do to get your business out there? Here are a few ways you can get started.
- Hire a branding company like P2D to bring your image and message under a brand. Develop all collateral and image materials (web, stationery, logo, tagline, mission statement, cards, postcards, brochures, elevator pitch, newsletters, letters, project sheets, resumes, bios, firm description, etc.) to coincide with the brand and your message.
- Develop a mission statement that shows your reason for being and the value you provide to your customers.
- Develop a memorable tagline that expresses who you are and what you do.
- Diversify all marketing, PR and media to reach the markets where your clients are to be found (as opposed to marketing within your own service industry).
- Participate (attend, speak, host, present, show) in at least two national and local industry conferences.
- Create and issue an online or direct mail newsletter.
- Get known for niche expertise or specific industry knowledge. (speak, write, present, teach).
- Develop a calendar of local and regional events in your locale and make your company visible in the areas most related to your company and your potential clients’ interest.
There are so many more thing you can do in order to brand your business and I will tell you more.
Follow P2D