The Process

Every project is different, so getting to know you and your needs is the utmost importance. No matter how complex your design needs, I will guide you through the process and work with you every step of the way to design captivating results. It's all about you and your brand!


This will give me the opportunity to learn about your project and goals to ensure you will receive exactly what you need. This is usually achieved with a questionnaire, which I will send over to you via email, we can arrange for a phone call or even a Skype meeting if you really wish to establish a personal relationship.

The questionnaire will include questions that will help you make decisions on what you want from the project and it gives me a point of reference throughout the project. The more information you provide, the better the results!!

At this point is when I will also accept the deposit for the first half of your project.



Research | Brainstorming

After we have had our initial conversation and I have a firm understanding of the project, I can start the research process.

So what does this entail? Researching your competitors, product/service differentiators and the history of the business. Next, I will create a sketch or outline so that I can put together ideas, including colors, typography and dimensions.





Designing Time

Once the project direction has been determined, I can then move on to the creation of the project. Using various tools, such as Adobe Photoshop, Illustrator or In-design, I will create mock-ups of the proposed piece. At this time, I will share mock-ups with you. This process helps to save time and ensure that you are satisfied with the direction of the design.

If you decide that you want to “mix and match” some of the design elements – no problem! Revisions are common before reaching a final design!



Project Finalization

Once changes are incorporated and sent to you for the final approval, I will then send your design via email or to your desired printer.